This unification of LGBT+ people and the victory of rights we enjoy today is one of the greatest stories in British history over the past five decades. In 2019, when Pride was last celebrated in-person, Hosts on Airbnb across the top 50 Pride destinations collectively earned over £60 million during their respective weekends, welcoming LGBT+ travellers from around the world. According to Airbnb, Pride travel is back to pre-pandemic levels, and new data reveals that over 60 per cent of the community seek out LGBT+ experiences when away from home. In fact, this weekend is coming out a s the most booked Pride – worldwide – on Airbnb this summer, and we are expecting upwards of 1.5 million LGBT+ travellers to flock to the capital. This is the return of in-person Pride, after a much too long pandemic-induced pause, and we are seeing an incredible amount of pent-up demand for this year’s event. On Saturday 2 July London will come together for the 50th anniversary of the very first historic protest in the UK, which took place in 1972, to champion and commemorates those veterans who paved the way and march forward for the LGBT+ community’s continued progress.
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